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Tinder, Inc.
Founded2012; 9 years ago
HeadquartersWest Hollywood, Los Angeles, California, United States
Area servedGlobal
OwnerMatch Group
Founder(s)
CEORenate Nyborg[1]
IndustrySoftware
Employees750 [2]
URLwww.tinder.com

. Close to 45% of dating members in the United States have children. 92% of single parents would rather date other single parents. There are 95.9 million unmarried people in the U.S. Of which 47% are men and 53% are women. 4 out of 10 workplace dating relationships result in marriage. We know a lot about dating. Let our science work for you. USA Dating is an inclusive and friendly online dating app for people to find and enjoy love. Best trendy app has been featured on major media such as BBC, Yahoo, Mirror, People and grows over 1,000,000 members globally.

Tinder
Example of swiping within Tinder
Developer(s)Tinder, Inc.
Initial releaseSeptember 12, 2012; 9 years ago
Operating systemiOS, Android, Web
Available in56 [3] languages
  • Arabic
  • Afrikaans
  • Basque
  • Bengali
  • Bulgarian
  • Catalan
  • Croatian
  • Danish
  • Dutch
  • English
  • Estonian
  • Finnish
  • French
  • Georgian
  • German
  • Greek
  • Hindi
  • Hebrew
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Khmer
  • Korean
  • Latvin
  • Lithuanian
  • Macedonian
  • Malay
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Serbian
  • Simplified Chinese
  • Slovak
  • Spanish
  • Swedish
  • Tagalog
  • Tamil
  • Telugu
  • Thai
  • Traditional Chinese
  • Turkish
  • Ukrainian
  • Vietnamese
Websitetinder.com
A Tinder profile on iOS. By swiping left or right, users can indicate if they want to reject or like other users. When two users swipe right on each other there is a match. After matching, there's the option to communicate by text or videocall.

Tinder is an online dating and geosocial networking application. Users anonymously 'swipe right' to like or 'swipe left' to dislike other users' profiles, which include their photo, a short bio, and a list of their interests. Tinder uses a 'double opt-in' system where both users must have 'swiped right' to match before they can exchange messages.[4][5][6][7]

Sean Rad founded Tinder in 2012 at a hackathon held at the startup incubator Hatch Labs in West Hollywood.[8][9][10] By 2014, Tinder was registering about one billion daily 'swipes' and reported that users logged into the app on average 11 times a day.[11] In 2015, Tinder was the fifth highest-grossing mobile app,[12] and in 2019 it surpassed Netflix in annual spending.[13] In 2020, Tinder had 6.2 million subscribers and 75 million monthly active users.[14] As of 2021, Tinder has recorded more than 65 billion matches worldwide.[15]

History[edit]

The original prototype for Tinder, called ‘MatchBox’ was built during a hackathon in February 2012 by Sean Rad and engineer Joe Munoz. The hackathon was hosted by Hatch Labs, a NY-based startup incubator with a West Hollywood outpost. Realizing the name MatchBox was too similar to Match.com Rad, his co-founders, and early employees renamed the company to Tinder. The company’s flame-themed logo remained consistent throughout the rebranding.[16]

2012: Prototype and launch[edit]

In January 2012, Sean Rad was hired as General Manager of Cardify, a credit card loyalty app launched by Hatch Labs. During a hackathon in his first month, Rad presented the idea for a dating app called Matchbox. Rad and engineer Joe Munoz built the prototype for MatchBox and presented the 'double opt-in' dating app on February 16, 2012.[17][16]

In March, co-founder Jonathan Badeen (front-end operator and later Tinder's CSO), and Chris Gulczynski (designer and later Tinder's CCO) joined Cardify.[18][19][20][21]

In May, while Cardify was going through Apple's App Store approval process, the team focused on MatchBox. During the same period, Alexa Mateen (Justin's sister) and her friend, Whitney Wolfe Herd, were hired as Cardify sales reps.[16]

In August 2012, Cardify was abandoned, Matchbox was renamed Tinder, and co-founder Justin Mateen [22](marketer and later Tinder's CMO) joined the company.[16]

In September 2012, Tinder soft-launched in the App Store. It was then launched at several college campuses and started to quickly expand.[23]

2013: Swipe feature developed[edit]

In May 2013, Tinder ranked in the top 25 social networking sites according to app data. Tinder’s selection function, which was initially click-based, evolved into the company’s swipe feature. The feature was established when Rad and Badeen, interested in gamification - modeled the feature off a deck of cards. Badeen then streamlined the action following trial on a bathroom mirror.[24] Tinder has been credited, with popularizing the swipe feature many other companies now use.[25][26][27][28][29][30][31]

2014–2016: Growth[edit]

By October 2014, Tinder users completed over one billion swipes per day, producing about twelve million matches per day. By this time, Tinder's average user generally spent about 90 minutes a day on the app.[11]

Founder Sean Rad served as Tinder's CEO until March 2015, when he was replaced by former eBay and Microsoft executive Chris Payne. Rad returned as CEO in August 2015.[32]

In 2015 Tinder released its 'Rewind' function, its 'Super Like' function, and retired its Tinder “Moments” and “Last Active” feature.[33][34][35][36] In January 2015 Tinder acquired Chill, the developers of Tappy, a mobile messenger that uses 'images and ephemerality'.[37]

In 2016, Tinder was the most popular dating app in the United States, holding 25.6% market share of monthly users.[38] On the company's third quarter earnings call, Match Group’s CEO Greg Blatt described the popular dating app Tinder as a 'rocket' and the 'future of this business.'[39]

In September 2016, the company also initiated testing of its “Boost” functionality in Australia.[40] The feature went live for all users in October of that year.[41][42]

In October 2016, Tinder announced the opening of its first office in Silicon Valley in the hope of more effectively recruiting technical employees.[43]

In November 2016, Tinder introduced more options for gender selection.[44]

In December 2016, Greg Blatt, CEO and chairman of Tinder’s parent company, Match Group, took over as interim CEO of Tinder.[45] Sean Rad stepped down as CEO of Tinder, becoming Chairman of the company.

2017: Match merger with Tinder[edit]

Tinder had annual revenue of $403 million and accounted for 31% of Match Group’s 2017 annual revenue of $1.28 billion.[46] In the same year, Tinder surpassed Netflix as the highest grossing app on the app store.[47] Match Group’s market cap as of December 28, 2017 was $10.03 billion.[48]

In 2017, Tinder remained Match Group’s strongest earner within their portfolio.[49]

In March 2017, Tinder launched Tinder Online, a web-optimized version of the dating.[50] Initially, due to testing, it was only available in Argentina, Brazil, Colombia, Indonesia, Italy, Mexico, Philippines and Sweden and didn't include special features such as 'Super Likes' or 'Tinder Boost.'[51] Tinder Online launched globally in September 2017.[52] During the launch of the official web version, Tinder took legal action to shut down third-party apps providing a web extension to use the Tinder app from a desktop computer.[53]

In July, Match Group merged with Tinder, for approximately $3 billion.[54]

In August, Tinder Gold, a members-only service of exclusive features launched.[55] Tinder Gold became an instant hit, boosting Match Group’s total revenue by 19% compared to 2016.[56] This boost in revenue and profits came as Tinder’s paid member count rose by a record 476,000 to more than 2.5 million, driven by product changes and technology improvements.[57] The popularity of Tinder Gold led to a surge in Match Group shares and record high share prices. Greg Blatt, Match Group’s then-CEO, called Tinder’s performance “fantastic,” and stated that the company was driving most of Match Group’s growth in late 2017.[56]

Greg Blatt resigned from Match Group and Tinder in 2017 following allegations of sexual harassment.[58] He was replaced by Elie Seidman.

2018 - 2019[edit]

In 2018, Tinder had annual revenue of $805 million and accounted for 48% of Match Group’s 2018 annual revenue of $1.67 billion. Match Group’s market cap as of December 30, 2018 was $15.33 billion.[48]

On August 6, 2018, Tinder had over 3.7 million paid subscribers, up 81 percent over the same quarter in 2017.[59] On August 21, 2018, Tinder launched Tinder University, a feature that allows college students to connect with other students on their campus and at nearby schools.[60]

In 2019, Tinder had annual revenue of $1.152 billion and accounted for 58% of Match Group’s total 2019 annual revenue of $2.0 billion. Match Group’s market cap as of December 30, 2019 was $21.09 billion.[48]

On May 10, it was reported that Tinder was planning for a lighter version app called Tinder Lite aimed at growing markets where data usage, bandwidth and storage space are a concern.[61]

On August 6, Tinder had 5.2 million paying subscribers at the end of 2019's second quarter, up 1.5 million from the year-ago quarter and up 503,000 from the first quarter of 2019.[62] Tinder became the highest grossing non-gaming app, beating Netflix[63]. Tinder's subscriber growth led Match Group's shares to the best single-day gain in their history on August 7,[64] adding more than $5 billion to the company's market capitalization.[65]

On September 12, Tinder relaunched Swipe Night, an interactive series where users make decisions following a storyline. Swipe Night had previously been launched in October 2019. It was slated to be launched internationally in March 2020, but it was postponed until September due to the COVID-19 pandemic. Swipe Night's international launch included multiple countries and languages.[66] The three major decisions made in each episode of the interactive series displays on the user's profile and can be used for matching potential.

2020[edit]

In 2020, Tinder had annual revenue of $1.355 billion and accounted for 58% of Match Group’s 2020 revenue of $2.34 billion. Match Group’s market cap as of December 23, 2020 was $40.45 billion.[48]

In January 2020, the Tinder administration enabled a panic button and anti-catfishing tech to improve the safety of US users. In the future, these features should become globally available. If something goes wrong on a date, a user can hit a panic button, transmit accurate location data, and call emergency services. To use this feature, users must download and install the Noonlight app.[67] Also, before going to a meeting, users are required to take selfies to prove their photos in Tinder profiles match their real identities.[68]

In response to the global COVID-19 pandemic, in March 2020, Tinder temporarily made its Passport feature available for free to all of its users worldwide. Previously this feature had been only accessible to users who had purchased a subscription.[69]

In August, Tinder revealed plans for their Platinum subscription plan, which gives additional value beyond Tinder's current subscription plan Gold.[70] The same month, Jim Lanzone took over as CEO.

On September 1, Tinder was banned in Pakistan in a crackdown on what the Pakistani government deemed 'immoral content'.[71][72][73][74]

On November 4, Tinder reported that it did better-than-expected for the third quarter's earnings, the app saw a growth of revenue and an increase in subscribers during the third quarter, even though it was in the middle of the pandemic. The app was able to grow by 15% more users since the third quarter of 2019 and received a 16% boost to subscribers — Tinder has 6.6 million subscribers globally, growing even more since June, when the company reported 6.2 million.[75]

2021 - Present[edit]

Match Group’s market cap as of October 14, 2021 was $44.59 billion.[48]

In February 2021, Tinder announced it would be launching a range of mobile accessories under the brand name Tinder Made.[76] The app reported that month an all-time high in users ready to 'go on a date' as opposed to virtual and online chats during the height of the pandemic in the United States. It gave away pairs of testing kits to some matches to encourage responsible behavior as users begin to meet in person again.[77]

In March 2021, Tinder announced a service that would let users run background checks on potential matches after an investment in Garbo, a company that 'collects public records and reports of violence or abuse, including arrests, convictions, restraining orders, harassment, and other violent crimes'.[78] Garbo does not publicize drug possession charges or traffic violations, citing disproportionate incarceration. This service comes with a fee that has not yet been disclosed to users.[49]

In August 2021, Tinder announced to introduce an ID Verification service available for users around the world, in order to tackle catfishing or duping someone into a relationship by using false pictures and information.[79]

In September 2021, Jim Lanzone announced that he was stepping down from his position of Chief Executive to pursue a new role with Yahoo.[80] This prompted Tinder to name Renate Nyborg as the CEO of Tinder. She is the company's first female CEO.[81]

In December 2021, Nyborg announced that the company is working on creating a metaverse called Tinderverse, a shared virtual reality. The company is also testing an in-app currency users can earn as a reward for good behavior, allowing them to pay for the platform's premium services.[82]

Operation[edit]

After building a profile with a Facebook login or cell phone number, users can swipe yes (right) or no (left) to determine if they have a potential romantic match . Chatting on Tinder is only available between two users that have swiped right on one another's photos.[83][84] The selections a user makes are not known to other users unless two individuals swipe right on each other's profiles. However, once the user has matches on the app, they are able to send personal photos, called 'Tinder Moments', to all matches at once, allowing each match to like or not like the photos. The site also has verified profiles for public figures, so that celebrities and other public figures can verify they are who they are when using the app.[85][86]

The app is currently used in about 196 countries and is available in 56 languages.

Financials[edit]

Since merging with Tinder in July 2017, Match Group’s market capitalization has grown from $8.34 billion to $44.59 billion as of October 14, 2021.[48] In August 2021, Morgan Stanley valued Tinder's worth at $42 billion.[87][88] The valuation is based on a multiple of 40x EBITDA, similar to its counterpart Bumble.[87]

In March 2014, media and internet conglomerate IAC increased its majority stake in Tinder, a move that which is believed to have valued Tinder at several billion dollars.[26] In July 2015, Tinder was valued at $1.35 billion by Bank of America Merrill Lynch based upon an estimate of $27 per user on an estimated user base of 50 million with an additional bullish estimate of $3 billion by taking the average of the IPOs of similar companies. Analysts also estimated that Tinder had about half a million paid users within its userbase that consisted mostly of free users.[89] The monetization of the site has come through leaving the basic app free and then adding different in-app purchase options for additional functions.[27]

Paid subscriptions[edit]

In March 2015, Tinder released its paid service, Tinder Plus, a feature allowing unlimited matches, whereas the free Tinder app limits the number of right swipes in a 12-hour period. It has met with controversy over limiting the number of 'likes' a free user can give in a certain amount of time, as well as charging prices for different age groups.[90] The price of a Tinder Plus subscription was £14.99/US$19.99 per month for users over 28, while the service for a user 28 and under was £3.99/US$9.99 per month.[91][92]

In 2016, Tinder independently increased paying members by nearly 1 million, while Match Group's 44 other brands, added just 1.4 million.[39]

In June 2017, Tinder launched Tinder Gold, a members-only service that offers users Tinder’s most exclusive features: Passport, Rewind, Unlimited Likes, Likes You, five Super Likes per day, one Boost per month, and more profile controls. The price of a monthly membership started at $14.99 per month for users under 30 years old and $29.99 per month for users over 30 years old.[93]

As of December 2020, Tinder had 6.6 million paid users.[94] According to a Match Group SEC filing, the growth in international and North America average subscribers was primarily driven by Tinder.[95]

Users[edit]

Tinder is used widely throughout the world and is available in 190 countries and 56 languages.[96] As of September 2021, an estimated 75 million people used the app every month. In late 2014, Tinder users averaged 12 million matches per day. However, to get to those 12 million matches, users collectively made around 1 billion swipes per day. Tinder now limits users’ number of available swipes per 12 hours based on an algorithm to make sure users were actually looking at profiles and not just spamming the app to rack up random matches.[97] The minimum age to sign up and use Tinder was 18. As of June 2016, Tinder is no longer usable by anyone under 18. If minors were found being under 18, they were banned from using Tinder until they are 18.[98][99] As of April 2015, Tinder users swiped through 1.6 billion Tinder profiles and made more than 26 million matches per day.[100] More than 558 billion matches have been made since Tinder launched in 2012.[101]

Features[edit]

  • Swipe is central to Tinder's design. The app's algorithm provides users, swipe right to 'like' potential matches and swipe left to continue on their search from the compatible matches.[102]
  • Messaging is also a heavily utilized feature. Once a user matches with another user, they're able to exchange text messages on the app.[103]
  • Face to Face is Tinder's video chat feature that allows users who have matched to see each other virtually. It was implemented in July 2020.[104]
  • Instagram integration lets users view other users' Instagram profiles.[105]
  • Common Connections allows users to see whether they share a mutual Facebook friend with a match (a first-degree connection on Tinder) or when a user and their match have two separate friends who happen to be friends with each other (considered second-degree on Tinder).[105][106]
  • Tinder Gold, introduced worldwide in August 2017, is a premium subscription feature that allows the user to see those who have already liked them before swiping.[107]
  • Panic button was introduced in the US in January 2020. The feature provides emergency assistance, location tracking, and photo verification.[108]
  • Traveler alert was introduced in 2019 to alert Tinder users of the LGBTQ+ community of possible penalization they are subject to when they travel to a country or geographical location that does not allow such interaction. This feature automatically hides users' profiles in countries that prohibit same-sex relationships, then allowing the user to decide if they prefer to stay hidden or not.[109]
  • Plus One was announced by Tinder in October 2021 as a way for users to connect with each other on the Explore page to arrange a date for weddings. Users are able to signify if they are looking for, or are willing to be a wedding date.[110]

Advertising[edit]

An ad campaign launched by 'The Barn' internship program of Bartle Bogle Hegarty (BBH) used Tinder profiles to promote their NYC Puppy Rescue Project.[111] Using Facebook pet profiles, BBH was able to add them to the Tinder network. The campaign received media coverage from Slate, Inc., The Huffington Post, and others.[112] In April 2015, Tinder revealed their first sponsored ad promoting Budweiser's next #Whatever, USA campaign.[113]

On December 11, Tinder announced their partnership with popular artist Megan Thee Stallion for the Put Yourself Out There Challenge, giving $10,000 to users who made unique profiles.[114]

Lawsuits[edit]

On June 30, 2014, former vice president of marketing, Whitney Wolfe, filed a sexual harassment and sex discrimination suit in Los Angeles County Superior Court against IAC-owned Match Group, the parent company of Tinder. The lawsuit alleged that Rad and Mateen had engaged in discrimination, sexual harassment, and retaliation against her, while Tinder's corporate supervisor, IAC's Sam Yagan, did nothing.[115] IAC suspended CMO Mateen from his position pending an ongoing investigation, and stated that it 'acknowledges that Mateen sent private messages containing 'inappropriate content, but it believes Mateen, Rad and the company are innocent of the allegations'.[116] The suit was settled with no admission of wrongdoing, and Wolfe reportedly received over $1 million from the settlement.[19][117]

In March, 2018 Match Group sued Bumble, arguing that the dating app was guilty of patent infringement and of stealing trade secrets from Tinder.[118] In June 2020, an undisclosed settlement was reached between Match Group and Bumble to settle all litigations.[119]

In December 2018, The Verge reported that Tinder had dismissed Rosette Pambakian, the company's vice president of marketing and communication. Pambakian alleged former Match Group and IAC CEO Greg Blatt, sexually assaulted her in a hotel room following a company party in December 2016. She further accuses the company of firing her when she reported the incident.[120][121]

In September 2019, the Federal Trade Commission sued Tinder's parent company, The Match Group, for knowingly using and/or creating fake users to bait men into paying for subscriptions. The claim includes romance scams, phishing scams, fraudulent advertising, and extortion scams. The suit claims that The Match Group indirectly profited from these scams at the consumers' expense.[122]

In August 2018, co-founders of Tinder (Sean Rad and Justin Mateen) and eight other former and current executives of the popular dating app filed a lawsuit against Match Group and IAC, alleging that they manipulated the 2017 valuation of the company to deny them of billions of dollars they were owed.[123] The suit charges that executives of Match Group and IAC deliberately manipulated the data given to the banks, overestimating expenses and underestimating potential revenue growth, in order to keep the 2017 valuation artificially low. Tinder's 2017 valuation was set at $3 billion, unchanged from a valuation that had been done two years earlier, despite rapid growth in revenue and subscribers.[123] The plaintiffs seek upwards of $2 billion in damages. The trial is scheduled to begin on November 8, 2021.[124]

Criticism[edit]

Privacy concerns[edit]

There are also cybersecurity, data privacy, and public health concerns about Tinder. Public health officials in Rhode Island and Utah have claimed that Tinder and similar apps are responsible for an uptick of some STDs.[125] In February 2014, security researchers in New York found a flaw which made it possible to find users' precise locations for between 40 and 165 days. Tinder's spokesperson, Rosette Pambakian, said the issue was resolved within 48 hours. Tinder CEO Sean Rad said in a statement that shortly after being contacted, Tinder implemented specific measures to enhance location security and further obscure location data.[126]

In August 2016, two engineers found another flaw that showed all users' matches' exact location. The location was updated every time a user logged into the app and it worked even for blocked matches. The issue was detected in March 2016, but it was not fixed until August 2016.[127] In July 2017, a study published in Advances in Intelligent Systems and Computing found that Tinder users are excessively willing to disclose their personally identifiable information.[128] In September 2017, The Guardian published an article by a journalist who requested all data that the Tinder app had recorded about her from the company and found that Tinder stores all user messages, user locations and times, the characteristics of other users who interest a particular user, the characteristics of particular users of interest to other users, and the length of time users spend looking at particular pictures, which for the journalist amounted to 800 pages of detail.[129]

Safety[edit]

In 2021, the organization partnered with and invested in Garbo, a non-profit background check company. The partnership was intended to add a feature enabling users to run background checks on their matches. Critics believed the integration of background check software discriminates against one-third of the adult working population in the US who have criminal records. Another issue that critics raised was the unreliability of background checks since they disproportionately impact people from Black and other ethnic minorities. A Prison Policy Initiative spokesperson claimed that because the US applies laws unequally, introducing criminal background checks to dating apps would filter out marginalized groups of people. Moreover, public records and court documents often contain erroneous or outdated information.[130] Garbo does not advertise drug possession charges or traffic violations in attempt to combat further marginalization.[131]

Reception[edit]

Reviews[edit]

The New York Times wrote that the wide use of Tinder could be attributed not to what Tinder was doing right but to flaws in the models of earlier dating software, which relied on mathematical algorithms to select potential partners. Relationship experts interviewed by the newspaper stated that users used the photographs that come in succession on the app to derive cues as to social status, confidence levels, and personal interests.[11]Marie Claire wrote that the app was 'easy to use on the run,' 'natural,' and 'addictive' due to the game-style of Tinder, but that '... it's hard to focus,' and Tinder 'is still very casual sex-focused--many are only on Tinder for a quick hook-up, so if it's a serious relationship you're after this app might not be for you.'[132]

In September 2020, Pakistan announced that it would ban five dating apps, including Tinder; this is because Pakistan's government believes that apps are providing immoral/indecent content to users who do not comply with their local laws.[133]

In popular culture[edit]

Family Guy (season 15) Episode 'The Dating Game' parodies the app.[citation needed]

Easy (season 1) Episode 'Utopia' involves a married couple who discover Tinder and uses it for a threesome.[134]

Jane The Virgin (season 2) In 'Chapter Thirty-Two' Jane wishes to start dating again, and uses a dating app called 'Cynder' which is the shows' spinoff of Tinder.[135]

Sideswiped (TV series) In the TV series Sideswiped a woman finds herself single on her 35th birthday, and decides to go on dates with all 252 of her Tinder matches.[136]

Maid (miniseries) Episode 'Cashmere' Alex invites a Tinder match over to the house she is cleaning on Thanksgiving.[137]

Natasha Aponte incident[edit]

In August 2018, Natasha Aponte made headlines after conning dozens of men she had matched with on Tinder to meet her in Union Square, Manhattan at 6pm for a 'Live Tinder' dating competition.[138][139][140][141] According to some, they received an unsolicited message from Aponte – inviting them to meet her. Upon arrival, the men discovered that they had been conned into competing for Aponte, who explained that 'she was over dating apps and wanted instead for her suitors to participate in a competition.'[138][139][140] The stunt was intended to point out the superficiality of online dating apps like Tinder which function on a 'hot or not' ideology. Producer Ron Bliss told CBS News that 'there's a lot of issues related to the online dating, it's sexist, ableist ... there's a lot of problems.'[142]

User behavior[edit]

Men use dating apps and websites at a higher frequency than women do—measured by frequency of use and number of users both.[143] The first study on swiping strategies, conducted by Queen Mary University in London, reveals that 'men tend to like a large proportion of the women they view but receive only a tiny fraction of matches in return—just 0.6 percent'.[144] On the contrary, women are much more selective about who they swipe for, but match at a 10% higher rate than males do. The study then went on to analyze the difference in responsivity between males and females—finding that women are more engaged and take longer to craft a response, while men usually send shorter messages, averaging 12 characters in length.[144]

According to University of Texas at Austin psychologist David Buss, 'Apps like Tinder and OkCupid give people the impression that there are thousands or millions of potential mates out there. One dimension of this is the impact it has on men's psychology. When there is ... a perceived surplus of women, the whole mating system tends to shift towards short-term dating,'[30] and there is a feeling of disconnect when choosing future partners.[145] In addition, an article written for The Atlantic suggested that the appearance of an abundance of potential partners causes online daters to be less likely to choose a partner and be less satisfied with their choices of partners.[146][147]

In a 2018 article written for The Atlantic, it is mentioned that data released by Tinder itself in 2018 has shown that of the 1.6 billion swipes it records per day, only 26 million results in matches (a match rate of approximately only 1.63%) [147] Also, a Tinder user interviewed anonymously in an article published in the December 2018 issue of The Atlantic estimated that only one in 10 of their matches actually resulted in an exchange of messages with the other user they were matched with, with another anonymous Tinder user saying, 'Getting right-swiped is a good ego boost even if I have no intention of meeting someone,' leading The Atlantic article author to conclude 'Unless you are exceptionally good-looking, the thing online dating may be best at is sucking up large amounts of time.'[147]

In August 2015, journalist Nancy Jo Sales wrote in Vanity Fair that Tinder operates within a culture of users seeking sex without relationships.[30] In 2017, the Department of Communications Studies at Texas Tech University conducted a study to see how infidelity was connected to the Tinder app. The experiment was conducted on 550 students from an unnamed university in the Southwestern United States. The students first provided their demographic information and then answered questions regarding Tinder's link to infidelity. The results showed that more than half reported having seen somebody on Tinder who they knew was in an exclusive relationship (63.9%). 73.1% of participants reported that they knew male friends who used Tinder while in a relationship, and 56.1% reported that they had female friends who used Tinder while in a relationship.[148] Psychologists Douglas T. Kenrick, Sara E. Gutierres, Laurie L. Goldberg, Steven Neuberg, Kristin L. Zierk, and Jacquelyn M. Krones have demonstrated experimentally that following exposure to photographs or stories about desirable potential mates, human subjects decrease their ratings of commitment to their current partners.[149][150]David Buss has estimated that approximately 30 percent of the men on Tinder are married.[151]

Before 2012, most online dating services matched people according to their autobiographical information, such as interests, hobbies, future plans, among other things. But the advent of Tinder that year meant that first impressions could play a crucial role. For social scientists studying human courtship behavior, Tinder offers a much simpler environment than its predecessors. In 2016, Gareth Tyson of the Queen Mary University of London and his colleagues published a paper analyzing the behavior of Tinder users in New York City and London. In order to minimize the number of variables, they created profiles of white heterosexual people only. For each sex, there were three accounts using stock photographs, two with actual photographs of volunteers, one with no photos whatsoever, and one that was apparently deactivated. The researchers pointedly only used pictures of people of average physical attractiveness. Tyson and his team wrote an algorithm that collected all the matches' biographical information, liked them all, and then counted the number of returning likes.[152]

They found that men and women employed drastically different mating strategies. Men liked a large proportion of the profiles they viewed, but received returning likes only 0.6% of the time; women were much more selective but received matches 10% of the time. Men received matches at a much slower rate than women. Once they received a match, women were far more likely than men to send a message, 21% compared to 7%, but they took more time before doing so. Tyson and his team found that for the first two-thirds of messages from each sex, women sent them within 18 minutes of receiving a match compared to five minutes for men. Men's first messages had an average of a dozen characters and were typical simple greetings; by contrast, initial messages by women averaged 122 characters.[152]

Tyson and his collaborators found that the male profiles that had three profile pictures received 238 matches while the male profiles with only one profile picture received only 44 matches (or approximately a 5 to 1 ratio). Additionally, male profiles that had a biography received 69 matches while those without it received only 16 matches (or approximately a 4 to 1 ratio). By sending out questionnaires to frequent Tinder users, the researchers discovered that the reason why men tended to like a large proportion of the women they saw was to increase their chances of getting a match. This led to a feedback loop in which men liked more and more of the profiles they saw while women could afford to be even more selective in liking profiles because of a greater probability of a match. The feedback loop's mathematical limit occurs when men like all profiles they see while women find a match whenever they like a profile. It was not known whether some evolutionarily stable strategy has emerged, nor has Tinder revealed such information.[152]

Tyson and his team found that even though the men-to-women ratio of their data set was approximately one, the male profiles received 8,248 matches in total while the female profiles received only 532 matches in total because the vast majority of the matches for both the male and female profiles came from male profiles (with 86 percent of the matches for the male profiles alone coming from other male profiles), leading the researchers to conclude that homosexual men were 'far more active in liking than heterosexual women.' On the other hand, the deactivated male account received all of its matches from women. The researchers were not sure why this happened.[152]

See also[edit]

  • Stable marriage problem and the Gale–Shapley algorithm

References[edit]

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    • '...after all, she was dating his best friend and they all worked together) and he did, in fact, give in a number of times.'
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    • One employee even recounted an instance in which Whitney said that she knew she wasn’t supposed to be using 'co-founder' in her email signature, but would continue to do so until Sean found out.'
    • 'One employee, who was present in a meeting between Sean and Whitney, says that after the Harper’s Bazaar article and a couple of others like it, Sean explained that Whitney should not have been using the term co-founder in the press because it was confusing with the media and internally at Tinder.
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    • 'There’s also evidence pointing to the fact that she may have used the term co-founder behind the backs of other founders and against their wishes, which adds even more fog to the situation.'
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External links[edit]

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Between 2012 and 2018, the amount of time people spent on their smartphones jumped from 88 to 203 minutes a day. The top dating apps took advantage of this trend and created fast-working features to entice users to swipe, match, and chat as they went about their days.

Today, the average single millennial spends about 10 hours a week on dating apps hoping to get lucky and land a catch. Online dating apps have taken hold of our time and attention like never before, and that has been largely good news for the hopeless romantics of the world. Modern singles can always take action to meet new people and find someone special — without leaving home — and we’ve ranked the top apps to help them get started.

You may see some familiar names on this list, but we have also thrown in a good number of lesser-known niche dating services that have proven effective for certain types of daters. Here we go!

Top Online Dating Apps

It takes a lot for us to rank a platform among the best dating apps around. The app has to be an established name in the industry (meaning it didn’t just launch this year), and it has to have a proven track record for success. We also look at the features to ensure they make sense and are easy to use — even for non-tech-savvy singles.

The following dating apps have passed every test we could throw at them and set high standards for competitors in the online dating scene.

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Match.com has come a long way since it launched in April 1995. This well-reputed dating site has honed its match algorithm to identify long-term compatibility and facilitate countless first dates, serious relationships, and successful marriages. Match.com's esteemed dating experts go to great lengths to guide singles to a seriously good match.

  • Match is the world's longest running dating site
  • The Discover section has search filters by interests, looks, lifestyle, and more
  • Match is available in 50 countries and 15 languages
  • Browse Match.com profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
51%
15 MillionTry Match.com FREE

In our book, Match is the undisputed best dating site and app for singles of all ages, locations, and backgrounds. Not only has it been around longer than any other dating site or app (established in April 1995), but it has also connected more relationships and marriages than any of its competitors.

Match.com has taken a personality-driven approach to the online dating scene. It doesn’t just throw singles together at random — the match algorithm actually curates a list of compatible profiles and provides guidance in a potentially overwhelming online dating scene.

As a free Match.com member, you can spend as much time as you like searching for local dates and sending likes to profiles that meet your standards. You’ll get limited communication options if you upgrade your account to a paid monthly subscription.

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EliteSingles.com maintains a sophisticated network of young professionals seeking a relationship. Over 80% of its members hold a bachelor's, master's, or doctorate degree, and over 90% are over the age of 30. Elite Singles uses an intelligent matchmaking system to introduce daters to someone on their level.

  • Over 2 million monthly users
  • Premium members receive 20 wildcard matches a day
  • Search features include age, height, education, ethnicity, and lifestyle habits
  • Browse Elite Singles profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
57%
2 MillionFREE Sign Up

From the beginning, EliteSingles has made a name for itself as a quality-driven dating platform designed to connect like-minded professionals on the web.

This upscale dating app, which is free to download, offers a exclusive pass to the upper class of the dating world. Doctors, lawyers, engineers, entrepreneurs, and other successful singles have created an EliteSingles profile because they’re ready to take their love lives up a notch, and that’s what EliteSingles does.

Over 80% of EliteSingles members have graduated from college, and over 90% are seeking a real relationship.

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Zoosk is a socially savvy dating site known for its diverse membership base and behavioral matchmaking system. Over 40 million singles in 80 countries have joined the network so far, and it's growing larger every day. The platform offers many different ways to communicate and express interest in members, so it's easy to form a fast connection here.

  • Send messages to premium members for free
  • Over 3 million messages sent a day
  • Premium perks include photo verification and sending virtual gifts
  • Browse Zoosk profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
52%
12 MillionBrowse Profiles FREE

Zoosk first got our attention in 2007 when it combined social-media-like features with a more traditional online dating interface. This resulted in an engaging and one-of-a-kind mingling experience.

Over 40 million singles have given Zoosk a test spin and enjoyed its free matching and communication features. While its competitors focus on profile information, Zoosk uses a boutique behavioral matchmaking system to arrange dates online. That means it identifies a user’s dating preferences based primarily on that person’s like history and browsing patterns. Basically, if you tend to send messages to a certain type of single, you’ll find more people like that in your match recommendations.

Zoosk was also among the first dating companies to launch a companion app to go with its dating site. The Zoosk app is currently available on iPhones and Android devices, and it has earned top ratings in the App Store where it has 4.4 stars. “I like many things about Zoosk,” said Rancho Cowboy in a 2018 review. “It’s one of the best dating sites.”

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Since its launch in 2000, eharmony has endeavored to find the formula for love. Its 32-dimension personality test uses psychological truths to identify areas of compatibility between two individuals. The dating site's mission is to foster relationships that last, and every potential match has a reason behind it.

  • Over 2 million people have found love here
  • Users can filter their match recommendations by age or city
  • Compatibility Quiz identifies common interests, lifestyles, and goals
  • Browse eharmony profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
Straight Singles
49%
10 MillionView Profiles FREE

When it comes to building relationships online, it doesn’t get much better than eharmony. This premium dating site and app have turned heads in the dating scene by using in-depth psychological evaluations to identify which singles belong together.

The 29-dimension matchmaking system is eharmony’s signature feature, and it forms the basis of every compatibility rating and match suggestion. While eharmony’s search filters are limited, the app makes up for it by delivering high-quality matches straight to your inbox and providing plenty of details on every dating profile to help you get your bearings.

If you want to see how your personality compares to another person’s, simply click on the Compatibility section, and you’ll see a breakdown of how you fit in terms of athleticism, agreeableness, extraversion, conscientiousness, emotional intimacy, intellect, and other important characteristics.

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Christian Mingle is a faith-based dating website for singles who want a relationship grounded in Christian values. People of all religions and backgrounds turn to this site in hopes of meeting a good Christian man or a good Christian woman. Christian Mingle's claim to fame is that it has the highest percentage of Christian members of any dating site or app in the world.

  • For singles interested in God-centered relationships
  • Over 3.5 million monthly users around the world
  • Available as an app on Google Play and the App Store
  • Browse Christian Mingle profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
56%
3.5 MillionView Profiles FREE

ChristianMingle has been a blessing in the lives of many Christian singles around the world, and it has become the leading Christian dating site and app in the space.

ChristianMingle isn’t a Christian-only site — it keeps the door open to believers and non-believers alike — but it does instill a strong moral code on members and encourages authentic relationships with its matching tools.

In the words of the ChristianMingle team, “As the site responsible for more Christian marriages than all other dating sites combined, your Christian dating happiness means everything to us.”

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Since its launch in 2002, BlackPeopleMeet has created an African American singles network that stretches across North America. This niche dating site has 1.5 million members who are attracted to Black and biracial people. It takes less than two minutes to create a full profile and start browsing through profiles sorted by age, location, and orientation.

  • One of the largest Black singles networks in existence
  • Straightforward search and matching features
  • Use Tokens to appear higher in search results
  • Browse BlackPeopleMeet profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
Black & Biracial Singles
53%
1.5 MillionBrowse Profiles FREE

Even though it’s a niche site, BlackPeopleMeet has amassed a huge following in the U.S. and Canada. The dating platform appeals to black, biracial, and multiracial singles, and it also leaves the door open to anyone who wants to find a dark-skinned date.

You don’t have to have a certain skin tone, heritage, or racial identity to join BlackPeopleMeet. Singles from all walks of life can create a dating profile in less than two minutes and start browsing immediately.

“I just want to say I have found true love and the most beautiful, amazing, and wonderful woman, thanks to this site,” said a former BlackPeopleMeet member from Sacramento, California. “I am terminating my membership on here since I found the woman I am to share the rest of my life with.”

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In 2004, OkCupid's founders decided to create a fool-proof formula for love, and they launched a free dating site to delve into what personal attributes made relationships work. OkCupid members can send unlimited messages for free. It's easy to discover mutual interests and compatibility on the platform's information-rich dating profiles.

  • Free, unlimited communication for everyone
  • Singles can swipe or search for a compatible date
  • Over 91 million connections every year
  • Browse OkCupid profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
48%
3.5 MillionBrowse Profiles FREE

The OkCupid dating site got started in 2004 with four Harvard math nerds attempting to create a formula for love. In 2012, OkCupid adapted to the times by launching a dating app that made its vast network and powerful matching tools available to a mobile audience.

Today, OkCupid creates over 91 million love connections each year and inspires somewhere around 50,000 first dates in the average week.

OkCupid sets pretty clear guidelines for its members — “We don’t like jerks, so please don’t be a jerk” — and offers unlimited free messaging to allow singles to follow their hearts and pursue friendships, dates, and relationships on their terms.

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Plenty of Fish prides itself on being one of the best dating sites for conversations. It supports 100% free and unlimited messaging for over 120 million monthly users in 20 countries. Since its launch in 2003, Plenty of Fish has developed a science-based matching system that has proven successful.

  • Free registration, searches, and messaging
  • The Chemistry Test creates a compatibility framework
  • Over 1 billion messages sent per month
  • Browse Plenty of Fish profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
40%
120 MillionBrowse Profiles FREE

Plenty of Fish is a free dating app where singles can unleash their chatty sides and build genuine connections online.

Over 150 million people have joined the POF community, and something like 65,000 more people join every day. Those are some pretty impressive stats, and here’s one more: over 4 million daily active users seek romance on Plenty of Fish, and you could be one of them.

When all is said and done, Plenty of Fish offers one of the largest dating communities around, and messaging is free, so you don’t have to limit yourself to a small dating pool of singles.

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In 2012, Tinder pioneered a swiping-based match system that empowered singles to connect with dates who liked them back. Tinder users can message their mutual matches for free on this fast-paced dating app. Since its launch, Tinder has created over 60 billion matches worldwide.

  • Supports active daters in 190+ countries
  • The swiping system creates over 12 million matches per day
  • Tinder Plus members have unlimited likes and 5 Super Likes
  • Browse Tinder profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
50%
50 MillionView Profiles FREE

Tinder is obviously one of the best mobile dating apps around. It invented swiping, for crying out loud. Since its launch in 2012, the Tinder app has been responsible for over 43 billion (yes, billion with B) matches in 190 countries around the world.

Dating App In Usa

While the fast-paced swiping system may get criticized as superficial, the fact is that it puts singles in the driver’s seat and allows them to decide who shows up in their inboxes. That makes it a powerful tool for Android and iOS users looking to narrow a broad dating scene down to a few likely date candidates.

The Tinder dating field is what you make of it. Tinder arranges over 1 million dates per week. Some of those are hookups and one-night stands, but some lead to relationships based on mutual attraction and shared interest.

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Since its launch in 2014, Bumble has positioned itself as one of the queens of the online dating world. The dating app turns gender stereotype on its head by empowering women to make the first move in a conversation with a man. Once you've made that mutual match, you have up to 48 hours to respond and make a connection.

  • A feminist dating app puts singles on equal footing
  • 60% of Bumble matches turn into dates
  • Bumble Bizz and Bumble BFF spark non-romantic connections
  • Browse Bumble profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
50%
22 MillionTry Bumble FREE

Finally, we had to put Bumble among the top 10 free dating apps of all time. If only for pushing a feminist agenda. We love the dating app’s empowering message to women and how it encourages its female users to make the first move and message the guys they’ve already liked.

In 2014, Bumble made headlines as the anti-Tinder app. Whitney Wolfe-Herd actually left Tinder (even though she was among its co-founders) to launch Bumble and compete against the online dating juggernaut. Whitney believed the dating scene could become instantly more respectable and effective if women were in control of their own inboxes and potential matches.

So far, her theory seems to be working out. Bumble’s progressive mission and features have attracted a high-caliber crowd of singles, and 85% of members say they’re looking for a relationship on the free dating app.

Top Senior Dating Apps

Once you reach a certain age, the club and bar scene may no longer appeal to you, and it can become difficult to make a mature romantic connection as a senior single. Fortunately, senior-friendly dating apps have arisen to bridge that gap and introduce age-appropriate dates online.

You can sign up for the following dating platforms for free on Google Play or the App Store and discover new pen pals, travel buddies, and love interests in just a few clicks and swipes.

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SilverSingles is serious about helping singles over 50 meet one another, and the site doesn't allow anyone under 50 years old to join the network. The secure signup process includes profile verification and fraud detection, so new members must portray themselves accurately to gain access to the platform. By fostering a safe environment, SilverSingles helps men and women meet mature dates in their area.

  • An exclusively senior membership base
  • Over 800,000 monthly users worldwide
  • App available for free on Google Play
  • Browse SilverSingles profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
Singles Over 50
59%
800,000View Profiles FREE

First up, we have SilverSingles, a premier destination for divorcees, widowers, and never-married singles over 50. The popular dating site (and its companion app) only allows seniors in its database, so sugar daddies and cougars will have to look elsewhere for young dates.

The mature dating atmosphere on SilverSingles is perfect for men and women who are hesitant to try the mainstream dating scene but want to meet dates in their age bracket.

You can download the SilverSingles app for free on Google Play or the App Store. Over 1 million Americans have joined the SilverSingles network so far, and many have left positive reviews that praise its features, safety policy, and membership base. “I feel more at ease on this site so far,” said a 57-year-old SilverSingles user. “Trusting I will discover a loyal, sincere, and competent female partner.”

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OurTime is an over-50 dating site with a lot of helpful features to facilitate friendships and relationships. Senior singles can look for dates themselves using the search tools, or they can view a curated list of matches to find compatible folks. Singles can send likes, flirts, and faves for free, but they have to subscribe to send messages to their online crushes.

  • Open to straight, gay, and lesbian singles over 50
  • Free match recommendations and conversation starters
  • Use Tokens to promote your profile and send virtual gifts
  • Browse OurTime profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
Senior Singles
52%
600,000Try OurTime.com FREE

OurTime is another excellent option for singles in their 50s and up. The dating site is powered by the good folks at People Media — the same dating company responsible for SingleParentMeet and BlackPeopleMeet — and it has time-tested features at your disposal.

Over 20,000 new members join this popular dating network every week, and they don’t have a pay a penny or make any app purchases to create their accounts and set up their profiles. OurTime is a free dating site with optional monthly subscriptions offering unlimited communication online. You don’t have to upgrade to explore the site, though.

OurTime can help senior singles feel comfortable mingling online, viewing potential matches, and making special connections with someone their own age.

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Since 2003, SeniorMatch has built its reputation as one of the world's leading senior dating sites. The site offers free communication and searches to help singles over 50 find companionship and love. If you're interested in a mature dating experience, this dating site can meet your needs.

  • Doesn't allow members under 45
  • Available as a dating app in Google Play
  • Dating advice and safety tips shared by senior daters
  • Browse SeniorMatch profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
Senior Singles
60%
2.7 MillionBrowse Profiles FREE

SeniorMatch has supported senior singles since 2003, making it one of the old-timers in the online dating industry. All those years have given the SeniorMatch team the wisdom and experience it needs to make the dating experience as senior-friendly as possible.

Today, SeniorMatch has become one of the leading dating sites and apps for people over 50, and it has won millions of hearts with the message, “You don’t have to be alone.”

Still feeling hesitant? Check out SeniorMatch’s success stories on the site — it has over 36,600 of them — to hear seniors say in their own words what the dating platform has meant to them. “Clearly found the love of my life,” said one user. “Thank you, SeniorMatch, for this wonderful adventure.”

Top LGBT Dating Apps

The mainstream dating scene isn’t always vibrant or diverse enough to suit LGBTQ+ daters, so niche communities have arisen to provide a safe rainbow haven for these singles.

Online dating has a lot of value to offer LGBTQ+ people. Today, about 65% of gay couples meet online, and the following gay-friendly dating apps have been instrumental in making those love connections.

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Since 1996, MenNation has connected over 93 million men around the globe. This men-only dating site measures its success by the number of conversations and dates it facilitates with its intuitive matching system. Gay men love having a site to call their own, and its helpful features keep members engaged and entertained as they look for a hot date.

  • One of the largest gay hookup sites in the world
  • Search filters for age, location, physical attributes, and more
  • Available in 12 languages and counting
  • Browse MenNation profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
Gay Singles
10%
780,000Try MenNation FREE

As a hookup site, MenNation doesn’t fool around or waste time. The platform’s prime purpose is to help guys meet guys in an anonymous, judgment-free setting, and that has led to many steamy encounters online and offline.

MenNation caters to a sexually active crowd and has established itself as a reliable place to pick up a hot date or arrange a no-strings attached hookup.

When you register free account on MenNation, you can enjoy a stimulating dating experience surrounded by potential matches who share your desires, fetishes, and kinks. This sex-positive environment.

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HER is a women-only (or 'womxn' as the team says) dating app that helps cis, trans, and non-binary identified singles come into their own. This is a strict no-boys-allowed zone. HER encourages LGBTQ+ women to mingle by commenting on photos or events in the Feed, or they can like profiles to initiate a private conversation with a mutual match.

  • A quirky and unapologetic womxn-only dating community
  • Queer events get users connecting IRL
  • The constantly updated Feed facilitates social networking
  • Browse HER profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Women
100%
7 MillionView Profiles FREE

HER has our vote as the top dating app for lesbian, bisexual, and queer women. The app was designed by Robyn Exton, a powerhouse lesbian woman who saw a need for a female-only — not just female-friendly — dating space.

Over the last several years, HER has built up an all-womxn community that’s currently 4 million strong, and it’s still growing. It’s free to create a dating profile, send likes and comments, and get to know intelligent and dynamic queer women on this free dating app. As long as you’re authentic and respectful of others, you’ll always be welcome here.

“It felt crazy to me that no one had truly made a dating product for women,” Robyn said in a HuffPost interview. “So I decided to quit my job and start making it.”

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LesbianPersonals.com is powered by Friend Finder Networks, so it encompasses a vast network of sexually active women. The female-friendly dating site allows women, couples, and groups to create a profile and find online and offline romance. With over 2 million women in its community, LesbianPersonals is fast becoming one of the most popular lesbian dating sites around.

  • Free membership includes viewing profiles and sending likes
  • Exchange revealing photos and videos privately online
  • Simple search filters by interests and appearance
  • Browse LesbianPersonals profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
Single Women & Couples
90%
2 MillionBrowse Profiles FREE

LesbianPersonals invites women to find love and lust by using free search filters and live messaging tools. The dating platform boasts being one of the largest lesbian hookup sites in the world, and it puts new members right in the middle of the action.

Single women, lesbian couples, straight couples, and groups can join LesbianPersonals to spice up their love lives and meet potential sex partners all over the world.

Whether you’re interested in a hookup, a threesome, an orgy, or just sexting, LesbianPersonals aims to satisfy a variety of desires and give women the satisfaction they crave.

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Grindr became the world's first gay geosocial app in 2009, and it continues growing its all-male user base more than a decade later. The app uses real-time GPS data to locate nearby date prospects and give gay and bisexual singles a chance to connect while they're out on the town.

  • Social networking for gay, bi, trans, and queer men
  • Location-based matches spark instant chemistry
  • Grindr Equality advocates for LGBTQ+ interests on the global stage
  • Browse Grindr profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
Gay Singles
0%
5 MillionTry Grindr FREE

Since launching in 2009, Grindr has become a staple in the gay dating scene. The all-male network includes gay, bisexual, and bi-curious singles seeking a nighttime adventure.

Grindr’s location-based match settings make it a natural wingman for singles on the town, and it is widely known as a hookup-friendly space, but some guys have found loving long term relationships here, too.

If you’re looking to bring some excitement to your love life, downloading Grindr is a good first step. In an online survey, over 74% of gay men said they have tried Grindr, and 31% of Grindr users said they go on a date at least once a month.

Top Hookup Apps

Not everyone was cut out for the steady relationship life. Maybe you’re too young, too hot, or too adventurous to settle down just yet — and that’s perfectly all right. There are hookup sites for that.

These top-rated hookup apps give singles (and swingers) the freedom to explore their sensual sides and meet playmates who share similar goals and interests.

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BeNaughty invites singles to walk on the wild side and explore their sexuality in a fun, free-wheeling environment. This adults-only dating site is full of X-rated content, but users can blur nude photos if they'd prefer to leave some things to the imagination. Premium subscribers get the most bang for the buck because they can send messages, browse incognito, and receive alerts when their messages have been read by someone special.

  • Sexually active adults in 10 countries
  • Browse the Like Gallery for hot singles
  • Stimulate conversation in intimate private messages
  • Browse BeNaughty profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
52%
13.3 MillionTry BeNaughty Free

BeNaughty has got to be one of the most outrageously sexy dating platforms around with tons of revealing photos and romantic opportunities on every page.

Naughty singles jump on board this platform whenever they want to mix things up, and the live chat features make it easy to make something happen.

The Like Gallery is a particularly popular place to assess your options. BeNaughty will highlight a dating profile (based on your stated dating preferences), and you can like the profile to show interest, or click the X to move onto another sexy profile in your area.

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In 1996, Friend Finder Networks began harnessing the power of online networking to help adults meet sexually active singles in their area, and it has now grown into a global X-rated phenomenon with over 93 million profiles. Adult Friend Finder provides a safe, anonymous dating platform where singles and swingers can hook up with another.

  • Among the largest online sex and swinger communities
  • Completely free no-obligation registration
  • Live chat rooms and discussion forums open 24/7
  • Browse Adult Friend Finder profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
Singles & Couples
35%
25.5 MillionBrowse Profiles FREE

With over 97 million profiles, AdultFriendFinder has earned the right to call itself “the world’s largest sex and swinger community.” Since the 1990s, this hookup platform has built its naughty reputation and attracted adults seeking a sexual release.

The site is open to singles, couples, groups, and all types of daters, and you don’t have to give your real name to create a profile. All you need is a valid email address and a ZIP code, and you’re good to go. This flirtatious zone includes erotic blogs, private chats, and dating forums, all designed to get you in the mood.

The AFF community has hosted over 14 million group discussions and launched nearly 5 million romantic connections between local hotties.

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FriendFinder-X specializes in delivering hot dates to your inbox. For the last 20+ years, this hookup site has amassed a huge following around the world and led to countless sexy encounters. Millions of people have created an account and searched for singles, couples, and groups who can satisfy their deepest desires.

  • Open to casual daters in the U.S. and abroad
  • Free members can browse profiles and watch sexy videos
  • Chat anonymously in the forum or private messages
  • Browse FriendFinder-X profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
Singles & Couples
36%
1.2 MillionView Profiles FREE

FriendFinder-X is the go-to hookup site for millions of singles around the world, and it characterizes itself as a place “where good girls do bad things.”

You can get a sneak peek at the FriendFinder-X database as you fill out your profile, and these teasing nude-cam videos can get your gears turning before you’ve even become a full-fledged member. Once you’re on board, you can explore a sexual playground full of adults seeking pleasure and excitement on their own terms.

What Are the Most Popular Dating Apps?

A lot of dating apps are free to use, and that alone can make them pretty popular, but it takes more than free membership and messaging to keep singles satisfied in the long run. Dating apps with a little extra pizzazz have become popular among singles forever on the prowl for the next big thing.

Tinder is a strong contender for being one of the most popular dating apps. It sees over 2 billion views per day and has been a driving force behind #SwipeLife in 190 countries. What’s more, 27% of millennial singles say they have used Tinder to find dates.

However, Match has been in the online dating game longer and has helped more singles get in long term relationships and marriages than any other dating service.

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Match has become a trusted name in the online dating industry by catering to quality singles looking for love and romance. Since 1995, the dating site has developed a time-tested matching system to facilitate deep connections between men and women who share similar goals in life.

  • In-depth matching appeals to women with high standards
  • Video chat tools help online daters establish a rapport
  • An established singles network in 50 countries worldwide
  • Browse Match.com profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
51%
15 MillionTry Match.com FREE

A PCMag survey found that Match is the most popular dating site in 17 states, and it was by far the preferred site for singles over 45 years old. If you’re serious about finding a relationship, then this is the best place you could possibly be.

What is the Best International Dating Site?

International dating sites prove that love knows no bounds and can happen anytime and anywhere. Singles no longer have to stick to their own backyards to find romance, and we find that quite inspiring. Many online dating apps tend to have location-based matching features, but some dating sites allow singles to broaden their horizons and pick up an international pen pal.

Plenty of Fish maintains an active singles network in 20+ countries, and it has been translated into 11 languages, making it one of the best options for worldly daters.

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Plenty of Fish is great for single men who are ready to get off the sidelines and into the action. The dating site offers 100% free communication for everyone, so nothing holds you back from a new connection. Chatty POF users send over 1 billion messages per month here, and the database is constantly expanding to include more active daters worldwide.

  • Send unlimited messages to single women online
  • Membership includes a free Relationship Chemistry Predictor
  • Dating forums offer guidance along the way
  • Browse Plenty of Fish profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
40%
120 MillionBrowse Profiles FREE

Plenty of Fish offers a large, international dating pool for singles who want to explore romantic possibilities all around the world.

Other apps like Tinder and Coffee Meets Bagel can help singles swipe in the international dating scene, and you don’t need to make any app purchases or have a Facebook or social media account to get started.

What Are the Best Dating Apps for Relationships?

Without question, eharmony is one of the best dating sites and apps for anyone seeking a serious relationship.

. This site has been honing its matchmaking system since the early 2000s, and its offers great insights into compatibility to help singles choose the right partners and forge deep long term relationships.

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It may take some time to fill out eharmony's 32-dimension personality test, but the results are well worth it. This dating site goes the extra mile to get to know its members and deliver quality matches to their inboxes. Every profile has a compatibility rating to let you know your essential similarities and differences. Plus eharmony has inspired more than 2 million love connections since 2000.

  • Designed to satisfy marriage-minded single women
  • In-depth compatibility quiz generates high-quality matches
  • Personalized Match Preferences on gender, age, income, religion, education, and more
  • Browse eharmony profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
Straight Singles
49%
10 MillionView Profiles FREE

Dating App In Usa

You can take a look at eharmony’s success stories to get a sense of how life-changing a membership on eharmony can be. The site was designed to inspire loving marriages, and that’s exactly what it’s done.

What is the Best and Safest Dating Site?

It’s important to look out for your safety while looking for a date online because you never know who you’ll meet. It could be the person of your dreams, or it could be the catfisher of your nightmares. A few precautionary measures can help you avoid unsavory folks, and it never hurts to have a trustworthy dating site watching out for you as well.

EliteSingles is a totally safe dating site with a paywall protecting full members from scammers and cybercriminals. Free members can’t send messages nor see photos on the platform, and that ensures singles only mingle with dates who have invested in the online dating process.

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Elite Singles appeals to the cream of the dating crop with its smart, personality-driven matching system. Over 80% of its members have at least a bachelor's degree, and these well-educated singles are looking for someone equally ambitious, attractive, and clever. Elite Singles focuses on helping relationship-minded men and women find someone who meets, or even exceeds, their high standards.

  • More than 2 million monthly users
  • A growing network of female professionals in 25 countries
  • Elite Singles offers daily match recommendations and expert profile advice
  • Browse Elite Singles profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
57%
2 MillionFREE Sign Up

EliteSingles has a profile verification system in place to ensure everyone is who they say they are. Every month, over 2,000 couples fall in love thanks to this site’s good work.

Is Bumble a Hookup App?

No, Bumble is definitely not a hookup app. Bumble appeals to discerning singles with strong moral values, and only 3% of its users are looking for a hookup. Conversely, over 85% of Bumble users say they want to find a committed relationship or marriage.

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Bumble has embraced its role as the world's feminist dating app. The app launched in 2014 with the unique premise that women should send the first message and take the lead in a new romantic relationship. According to Bumble, over 85% of its users are looking for a long-term relationship, and less than 4% are looking for hookups.

  • A female-friendly dating environment puts women in control
  • Zero tolerance for bullying, misogyny, and rude behavior
  • Conversations expire in 24 to 48 hours
  • Browse Bumble profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
50%
22 MillionTry Bumble FREE

Bumble aims to create meaningful relationships by putting women’s needs first and empowering singles to follow their hearts. The app doesn’t even allow users to post photos of themselves in bathing suits or underwear, so the atmosphere isn’t exactly right for pickup lines and players.

Bottom line: casual daters should avoid this app and seek meaningless sex on dating apps like Tinder.

What is Facebook Dating & Should I Try It?

Facebook announced the launch of its boutique dating service in 2018, and many online dating experts thought it would overtake apps like Tinder and Match because it could use social media networking to power romance. However, Facebook Dating has yet to live up to its hype and potential so far.

Facebook Dating is an app-only service, and you can only access it from the Facebook app on your Android or iPhone device. You don’t have to download anything other than the Facebook app (which is free on Google Play and the App Store), and your dating profile will be separate from your Facebook account, so your Facebook friends won’t see your online dating activity.

Facebook Dating is a swipe-based app for singles with a Facebook account.

In many ways, Facebook Dating is virtually identical to apps like Tinder because it uses the same swiping and mutual matching system singles have grown so used to. The main difference is the Secret Crush feature, which allows users to identify which of their Facebook friends they’ve got a thing for. Facebook Dating only alerts users about secret crushes when there’s a mutual match — otherwise, your secret is safe with Facebook.

Although Facebook is a massive social media powerhouse, it’s still perfecting its dating services, so singles may find it hard to get traction here. If you’re burnt out on traditional dating apps and sites, then you can always give Facebook Dating a whirl, but don’t go into it expecting to have a ton of success right away.

What Are the Best Dating Apps like Tinder?

When talking about swipe-based apps like Tinder, many of the same names typically come up over and over again.

Coffee Meets Bagel is one of the most popular dating options for men and women seeking quality dates. The Coffee Meets Bagel app actually puts a cap on how many likes and matches singles can make, so you’re not inundated by too many date options all at once.

We’d also recommend trying Hinge if you want to escape superficial swiping on dating apps like Tinder and get more serious about meeting the perfect match. The Hinge app boasts that it’s “designed to be deleted” because it offers personality-driven swiping and in-depth profiles to help people get to know one another.

Finally, the app Happn is a good alternative to the Tinder app because it uses location-based settings on your iPhone or Android device to find people who regularly cross paths with you. Many singles use Happn as a hookup app, but it can also spark deeper romances and relationships if you give it a chance. After all, you never know what could happen!

Do I Need a Facebook Account for Mobile Dating Apps?

App

Not usually. Many of today’s dating apps for Android or iOS users have the option to use Facebook or Instagram integration to set up your dating profile — but it’s not usually a requirement. Most mainstream apps, including Tinder, Match, and Bumble, will let users connect via a phone number or email address rather than use their Facebook, Twitter, or Instagram account.

Apps typically use Facebook and Instagram account to verify people’s identities, remove fake profiles, and automatically upload photos, so it can be helpful to link your dating profile to your Facebook account, if you’d like, and doing so won’t mean outing yourself as an online dater to your Facebook friends or Instagram followers. The top dating apps never post anything on Facebook or Instagram.

You don’t have to join Facebook to join Tinder, Bumble, Elite Singles, and other dating apps, but sometimes it’s a good idea to do so if you want to save time in the registration process and let the apps automatically vet dates for you.

Which Dating Sites & Apps Have Free Chatting?

Good question. Budget-conscious daters should always look for free apps where online communication and matching doesn’t cost a thing. The best free dating apps aren’t just free to join — they’re forever free for all your messaging and flirting needs.

OkCupid is a good example for a highly effective free dating service. Singles can download the app for free or create a profile on the website for free, and they’ll have instant access to millions of dating profiles and messaging tools.

The OkCupid site and app offer free communication, and you never have to upgrade to the A-List subscription, unless you want to rank higher in searches and see who has liked your dating profile.

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OkCupid inspires dates and relationships by identifying specific areas of compatibility. The dating site and app has an endless questionnaire that allows single men to express who they are and what matters to them. OkCupid uses this treasure trove of information to generate highly accurate match recommendations and compatibility ratings.

  • Men can leave a message to anyone they fancy
  • A sophisticated match algorithm developed by Harvard math majors
  • The site and app facilitate over 50,000 dates every week
  • Browse OkCupid profiles 100% free»
User BaseGender RatioMonthly UsersBest Offer
All Singles
48%
3.5 MillionBrowse Profiles FREE

With a free OkCupid membership, you can send messages to anyone you like for as long as you like with very few restrictions. Your first message will show up as a notification when that person views your profile, but as soon as your online crush likes you back, you’ll be in their inbox for good and can send lengthy and frequent messages to build a rapport online.

I joined OkCupid years ago and have used my free account to go on dozens of dates, and I even met two long-term boyfriends on the free dating site.

One of the most helpful things about OkCupid, besides its free communication policy, is the highly accurate compatibility ratings that you’ll see as you browse profiles. The OkCupid algorithm takes your likes, dislikes, habits, personality quirks, and lifestyle choices into account when tabulating just how well you’ll get along with another person, and that makes it easy to focus on the right matches for you.

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Dating Sites & Apps Can Help You Find a Local Date

In today’s technology-driven age, smartphones are essential, all-purpose solutions for life. Over 90% of smartphone users say they keep their phones with them 24/7, and it’s easy to understand why.

Apps can offer handy ways to deal with everything from waking yourself up in the morning to ordering pizza for dinner, and some mobile dating apps can even help you get a date or create a relationship. The top dating apps have led to countless romances, some lasting a single night and others continuing for a lifetime.

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The most popular dating apps can prompt singles to go outside their comfort zones and explore dating prospects they may never have met otherwise. That’s a pretty powerful tool to carry around in your pocket!

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